Design is one of those funny worlds where titles matter until they don't. I often refer to myself as a Creative Director / Designer hybrid because after ten years working in the design world, I've done both. But the reality for me is that two really just reinforce each other.

My CD experience in agencies and in tech helped me think more strategically. I learned to put myself in the customer and the client's shoes and develop a deep appreciation for their needs. It wasn't just about selling them on the value of design; it was about noticing where design could create the most value.

On the other hand, I never gave up my craft. I continued to hone my design skills all the while. Doing the design itself is what lights me up. I know that Good Design doesn't just fall from the sky. It takes time and resources to get it right. Still being involved in the design itself helps me offer my clients pragmatic, realistic, timely design solutions. No more quick and dirty bandaid solutions or pie-in-the-sky ideas that never see the light of day.

As your Creative Partner, I lean upon my strategic mindset and design chops to create work that that gives you the most value possible. It's sure to be thoughtful, cohesive – and most importantly – authentic.

With experience across many industries and company stages, I bring insight and expertise as much as I do self-awareness, humility and openness to every client engagement. I aim to meet my clients in the middle to develop partnerships that are rooted in trust and a shared vision. 

If you need design support and you're not sure where to support, choose a Creative Partner who can do both.