Caoimhe Harrison

Caoimhe’s work lives at the intersection of leadership, psychology, and feminine power. She needed a brand that could hold that multidimensionality—something grounded and refined, but also magnetic, soulful, and expansive. The brand shoot provided a strong visual foundation: intimate, archetypal, and luminous. From there, the challenge was translating that feeling into a timeless brand identity that could support her long-term vision.

Using the photoshoot as creative direction, I developed a visual identity rooted in strength and elegance. The final system included a refined colour palette, elevated type selections, a custom wordmark and emblem icon—all designed to reflect both her mission and passion.

With the brand identity in place, I moved into the website design and build. The site was designed to lead with storytelling while guiding visitors through her offerings with clarity and ease. Subtle interactions and elegant transitions bring a sense of flow and sophistication to the experience.

Key elements:
– Brand identity that balances feminine power and professionalism
– Fully responsive, custom-built website with strategic user flow
– Interactive details that create an immersive, calm experience

To support the launch, I created a series of branded content posts that introduced the new identity and offered a cohesive, intentional rollout across platforms. We used this moment to not only reveal the brand but to initiate her audience into the next evolution of her work.

Beyond the launch, I made sure Caoimhe had the tools to carry her brand forward with confidence and ease. I provided a set of fully customizable Canva templates and a flexible suite of Squarespace modules—designed so she could update her site, share new offerings, and create content in alignment with the brand system we built together.

This handoff wasn’t just about logistics—it was about empowerment. Now, Caoimhe has everything she needs to express her brand clearly and consistently, while evolving it in step with her own transformation.